Just because some people abuse the tactic of guest posting, it doesn’t mean that it is bad. Every method, every technique, every tactic faces abuse, and the problem is not in the method but more with people who misuse it. Similarly, guest posting that has helped millions of websites gain an advantage in SEO remains as effective as before. Guest blogging is the most effective in building powerful backlinks. To meet the challenge of consistently publishing quality content on websites, guest blogging provides a steady supply of contents without much effort. At the same time, it provides bloggers with the opportunity of expanding their reach by gaining extensive exposure that helps to drive traffic to their websites. Guest blogging is a win-win situation for both content contributors and the hosting sites.
Despite the benefits of guest blogging, there are still some skeptics suspicious about how good it can be for SEO and whether it is wrong to use the tactic of guest blogging. Before we proceed further to highlight the best ways to do guest posting and how to do find guest posts we should first get over the skepticism about guest posting.
What is Bad About Guest Blogging?
Some people may feel guilty when doing guest blogging because they are not convinced about the fairness of the procedure that makes them doubtful about its effects. Firstly, you have to understand that Google has nothing to say against guest blogging or guest posting. The majority of marketers take to blog creation as the top priority in inbound marketing. The reason for suspecting the technique is because people have used it just too much. Just as lime tastes bitter if you squeeze it too hard, the same has happened with guest posting.
The overuse of guest posting has made Google believe that people use it as a manipulative technique for link building. Whereas in actual practice the method is supposed to add value to the sites where guest posts appear and even benefit the blog contributor who can earn links in the process.
The issue finally boils down to doing guest posting in the right way because Google has never said no to it. You can benefit immensely by publishing quality content on other websites and reach out to a new audience while gaining the confidence of search engines. Just remember that you have to ensure that you do not abuse the system and adhere to Google’s webmaster guidelines.
Take an Ethical Approach to Guest Blogging
The fundamental strategy for ethical guest posting or blogging is to have in mind that you are not doing it with the sole purpose of earning links. Instead, you are doing it to demonstrate your authority and spread knowledge that could help educate others. It gives you the satisfaction of showcasing your talent, proving your worth, and sharing your thoughts with a new group of people who are followers of the website where your guest post appears. When you do all things correctly, people who consume your content will discover the underlying value and be eager to link with you naturally. The links you acquire are by-products of the process. This approach is entirely legitimate and ethical that Google approves.
Finding Guest Posts
Websites that publish guest posts duly acknowledge and mention that it is the contribution of a guest writer on their website. So, it should never be a problem to distinguish it from the website’s content. However, the most important thing is to ensure that whatever you do when using other sites to publish your content, you have to stick to the ethics by following Google guidelines for guest blogging.
How you can remain ethical in guest blogging will become clear on reading the remaining part of this article.
Choose Sites Carefully
In your eagerness to gain wide exposure do not publish content on websites without checking its credentials. You must choose websites that are relevant to your niche and trustworthy. Instead of judging sites by their appearance and face value drill down deeper to analyze and understand if it is reliable and good quality. Consider the aspects of visibility, traffic volume, and links it receives as well as the quality of content it publishes that should give you a fair idea about its status and reliability. Use suitable tools to gauge the parameters and leave nothing to chance because if the website is deceptive and you contribute to it, you have to pay the price of being in the wrong company as you could draw Google’s ire.
Select Sites That Curate Content
Some websites might have an open door policy of accepting guest blogs immediately while other sites might take a selective and cautious approach in approving guest posts after going through a process of moderation. While the former might appear as an easy route for publishing your blogs, it is fraught with risks because it does not have any concern for the quality of content posted on the website.
When websites carefully review the content before publication, it shows the concern for excellence as it would not publish inferior content that can tarnish the reputation of the site. Moreover, verify that the site is legitimate and has valid contact details.
Write for People and Not Search Engines
Remember that you are committed to educating people and spreading the value through the blogs published on other websites. Therefore, you must have the audience in mind when creating content and not just try to impress search engines. While you must spread keywords through the content, do it judiciously and avoid keyword stuffing. Share useful information that brings the audience closer to you as they start looking upon you as an authority in the field. The result would be that your content will be original and unique that impresses Google with the quality.
Too Much is Too Bad
You should contribute content to other websites regularly and build up your reputation and authority gradually but never try to achieve too much, too soon because it could spell trouble for you. Those who try to make fast gains from guest blogging might go overboard with it for quick results and try to publish content on a large scale. The only way of manufacturing content in dozens is to take to article spinning. It consists of making old material look new by tweaking a few parts so that it can find a place across many websites. Google hates such content, and you must stay away from it.
Re-Purposing Old Content
However, you can always re-purpose some old content and present it as fresh provided the content is still relevant and preserves its value. Remember that re-purposing content is as good as writing new content because the old content remains inspirational. Re-purposing content gives you the opportunity to convey more importance to the audience by incorporating updated information instead of just re-shaping old content by re-writing it.
When you are guest posting, you earn links from other websites, and the quality of links are most important for bettering search ranks. Therefore, be very choosy about the sites where you contribute as a guest blogger so that you can build a natural backlink profile that receives the appreciation of search engines.